February 24, 2015
Huntington Beach, CA – 1 Hour Photo, the photo-printing and gifting app, joins with one of the founders of the Internet in stressing the importance of printing pictures for future generations.
Vint Cerf recently warned the American Association for the Advancement of Science’s annual meeting in San Jose, Calif, that the world faces a “forgotten generation, or even a forgotten century” through what he called “bit rot”, where old computer files become unusable due to changing platforms, protocols and file formats.
“If there are photos you really care about, print them out,” said Cerf, in a report by The Guardian. “We digitize things because we think we will preserve them, but what we don’t understand is that unless we take other steps, those digital versions may not be any better, and may even be worse, than the artifacts that we digitized.”
“There are more choices today than ever for printing those important memories, not only for yourself, but for generations to come,” says Fred H. Lerner, CEO and founder, 1 Hour Photo. “Digital technology has made printing photos easier and more convenient than ever, with a today’s photo papers lasting 100 years or more.”
1 Hour Photo is the pre-eminent app for printing photos instantly at thousands of retailers from your phone app and also offers convenient mail-to-home. 1 Hour Photo preserves photo memories as photo books, canvas, prints, cards, enlargements and other photo gift products. The service is seamlessly integrated to print your or your friends’ Facebook and Instagram photos…and photos from any phone, device or computer. 1 Hour Photo offices are located in Huntington Beach, Calif. The 1 Hour Photo brand portfolio also includes Winkflash.
Fred H. Lerner is the founder and CEO of 1 Hour Photo, his latest startup. He previously founded Ritz Interactive, which included RitzCamera.com, WolfCamera.com and others. Fred also founded two imaging companies which were acquired by Kodak and became the CEO of Kodak Processing Labs. He is a United Nations’ Hall of Fame recipient from the International Photographic Council and Past President of the Photo Marketing Association International.
Peter Tahmin, co-founder and COO of 1 Hour Photo, was the former vice president at Ritz Camera & Image and co-founder, senior vice president and COO of the Ritz Interactive e-commerce network, which included RitzCamera.com, WolfCamera.com, BoatersWorld.com and others. He brings 20 years of e-commerce experience and a lifetime of imaging industry experience to 1 Hour Photo.